Ad networks and Exchanges 101

Ad networks and Exchanges 101

Good question. Of course, there’s not a single answer. At a high level, ad networks exist to help marketers achieve reach and scale in a fragmented online display ad marketplace. No marketer wants to run around piecing together inventory for a campaign from hundreds of individual websites or publishers. Ad networks help by bringing together inventory, and more to the point, audiences, to enable marketers to buy online ad impressions faster, more efficiently and, yes, more cheaply. Read more…

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