3 B2B Conversion Tracking Mistakes Not to Make

3 B2B Conversion Tracking Mistakes Not to Make

Conversion tracking can be tricky, in particular for B2B businesses, where leads can come in the form of several types of actions. To help you get your conversion tracking up to par, and to help your business make smarter marketing decisions, I’ve outlined below a few mistakes not to make.

1. NO CONVERSION TRACKING

For many B2B businesses, conversion tracking isn’t seen as a top priority. I can’t tell you how many times I’ve heard comments like “As long as we get leads, it doesn’t matter” or “We know that if our web traffic increases, our leads will increase so we don’t really need to track it.” Read more…

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