3 ways to make creativity and programmatic work together

3 ways to make creativity and programmatic work together

A recent report predicted that by 2017 programmatic advertising globally will be a $33 billion market. While there is excitement in the ad tech community as a whole, among many creative agencies and marketers, the programmatic opportunity is often met with a mix of confusion and blankness. As social, video and branding campaigns are increasingly mediated programmatically, creative agencies need to understand the opportunity better. And for programmatic to reach its potential, it needs marketing’s most creative minds working in it. Read more…

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