4 SEO Recommendations to Target the Long Tail

4 SEO Recommendations to Target the Long Tail

One interesting thing that I have seen working with enterprise companies, usually the lion’s share of search traffic comes from “long tail” traffic and not from “fat head” keywords. This is true even when the company ranks well for the “fat head” terms. Therefore, I thought it would be valuable to briefly define what long tail traffic is, explain why it is so important, and detail a couple techniques that may help you increase your long tail traffic. Read more…

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