Demand side platforms (DSPs) are systems built to allow advertisers to bid for display inventory across multiple exchanges in order to run real-time bidding (RTB) display campaigns. Whether they’re setting up an in-house RTB team or working with an agency, advertisers must understand which platform best suits their needs before committing to a contract.
With so many DSPs available it can be challenging to determine which platform best serves a company’s needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider the following five major factors when choosing a DSP. Read more…
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