How “Tag Management” Can Improve Site Performance

How “Tag Management” Can Improve Site Performance

There are hundreds of services for tracking, advertising, site customization, and generally souping up your ability to measure, reach, and convert your visitors. The vast majority of them rely on javascript to track the activity of visitors on your website and report on or respond to their behaviors.

When people talk about “tags” they’re talking about the snippets of javascript provided by 3rd party services like Google Analytics, DoubleClick, AdRoll, Adobe SiteCatalyst, etc. Every 3rd party tool like these you bring to your site to improve your ability to reach & serve customers means adding a new piece of javascript – aka a tag – to your site. Read more…


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