The Complexity & Confusing of Tracking Without Tag ma

The Complexity & Confusing of Tracking Without Tag ma

Tag management is a buzzword right now, but it’s not one of those vaporware phenomena. In this case, the buzz is legit. The tag management space has seen massive growth in the last two years thanks to strong vendors like Tealium, Ensighten and Signal, along with the introduction of Google Tag Manager.

In a survey report from Econsultancy published in June 2012, 73% of marketers using a tag management system (TMS) said it speeds up their ability to run marketing campaigns, with 42% describing it as “significantly faster.”
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