What is Programmatic Creative?

What is Programmatic Creative?

Programmatic creative is a data-driven process for automatically generating ads. The technology is used by designers to automate the routine and repetitive parts of the ad design process. While a human hand ultimately controls the end result, programmatic creative automatically produces high-quality creatives that require minimal tinkering.

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The technology is particularly useful in creating ads quickly or generating a large volume of ads. For instance, programmatic creative allows a designer to simultaneously build multiple ads in different sizes and formats at the same time, offering huge time savings for campaigns with many formats. Read more…

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