Similar to the real-time bidding of media through programmatic buying, programmatic creative is the automatic compiling of ad creative in the relative format, size, and messaging as shown to a consumer. Programmatic creative enables marketers to build media campaigns without the delay of manually refreshing and generating new display advertising in every iterative format.
Publisher’s try to maximize the amount of audience inventory available and are incentivized by advertisers to standardize the format across their network of content. Programmatic creative saves a step by adding “dream it once, see it everywhere” technology with the personalization that data-driven marketers have come to expect. Read more…
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