Are Marketers Ready for Data Analytics?

Are Marketers Ready for Data Analytics?

The complexity of the consumer and the ways she can be reached has also increased the complexity of measuring the effectiveness of marketing. Conveniently, or so it would seem, the data and tools available to analyze the effectiveness of marketing have proliferated, adding their own layer of complexity.

Undaunted, winners believe in big insights and analysis. Research shows that more overperforming marketing organizations across all industries believe that Big Data will have an impact on their business and that they have the right data and analytics to measure marketing effectiveness.

Across all industries, 72% of marketing overperformers believe that Big Data will have a high level of impact on their business, while just 59% of underperformers think the same. Read more…

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