Data-magination: Numbers aren’t enough; big data demands big ideas

Data-magination: Numbers aren’t enough; big data demands big ideas

The increasing size of consumers’ digital fingerprint is providing access to more and richer data than ever before. But as any viewer of Hoarders knows, collecting more stuff doesn’t necessarily mean you’re better off—it’s how you use what you have that matters. Think of big data as a foundation, providing new insights that brands can leverage to understand people’s lives with greater agility, speed and precision. The challenge is to come up with strategic and creative ideas that lead to a fuller human experience, a topic that will be covered at MediaLink’s Monday Daily Dose session, Data-magination. Read more…

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