Data – the power behind display advertising

Data – the power behind display advertising

To make the most of these technologies, marketers need to carefully consider the data that is fed into them, harnessing more precise datasets and cross-channel linkage, to bring highly relevant and eye-catching messages to customers.The key to providing the level of engagement to customers and boosting the chances of a positive response and relationship is data. Linking data across channels is the most effective means to build a highly accurate view of audiences and customers. But recent advances in data collection and linkage means that brands have many methods that they can use to reach interested customers, which can present a confusing choice. Read more…

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