How A/B Testing Strategies Can Help You Make Better Decisions

How A/B Testing Strategies Can Help You Make Better Decisions

Too many businesses still use antiquated methods for decision-making with their marketing. They seek out so-called “best practices”, copy competitors tactics, and redesign their websites without A/B testing, to name just a few examples. I wanted to write a book that would provide a dose of inspiration in the new scientific marketing discipline as well as practical processes and frameworks marketers can apply directly to their marketing strategy. It really does contain detail on a lot of the methods WiderFunnel uses to consistently achieve winning results for our clients. Read more…

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