Owned Data, Paid Success

Owned Data, Paid Success

Data-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use “your” data in third-party channels in order to utilize the new trend of CRM retargeting. How would you reach your customers if your outbound email program suddenly died? What if you found out one day that you couldn’t reach “your” customers with the same techniques as your closest competitor? Are you prepared to pivot your entire “email marketing” program? Read more…

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