The Beautiful Game…of Data

The Beautiful Game…of Data

Instead of the commonly used “Moneyball” analogy, here’s a look at how to use data to connect with consumers through the lens of another sport: soccer…. See, one of the biggest challenges organizations face when trying to use that data to create better marketing isn’t understanding the data they have about their customers; it’s actually understanding how that data can work for them and for their customers in a meaningful way. And there’s really no sport outside of soccer that requires a precise understanding of what you have and how you’re going to use it. So, in the spirit of offering a fresh take on Moneyball (the European soccer seasons just started earlier this month), let’s take a look at how you can pull together an effective marketing strategy by shaping it after the “beautiful game.” Read more…

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