The CMO’s Guide to Marketing Automation

The CMO’s Guide to Marketing Automation

You’d be forgiven for thinking “marketing automation” is an odd if not contradictory term. Until recently, those two words were rarely, if ever, mentioned in the same breath. The goal of marketing is to increase awareness for products and services, a mission often carried out via labor-intensive creative work. Meanwhile, automation is defined as making things happen with as little human intervention as possible.

But the shift to online media opened the door for automation to trickle into the world of marketing. Read more…

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