The Infusion of Brand Marketing and Big Data Analytics

The Infusion of Brand Marketing and Big Data Analytics

A new form of data analytics has emerged, infusing brand marketing campaigns with more accurate analysis on how brands can connect and interact with their target consumers and market. Instead of linearly collecting data, the new approach for brand marketing is utilizing circular data analysis, which involves understanding customer behaviors, shopping activity, and preferences for a product, service or brand. For every Likes or re-tweet of potential customers to a brand’s Facebook or Twitter page, the data analytics system processes the crucial metrics that set aside specific parameter results to understand your customer’s patterns of preferences for digital products and services. Read more…

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