What Is Tag Management & Why Should You Care?

What Is Tag Management & Why Should You Care?

While marketers now have nearly unlimited choice in the number of solutions they can use to engage new customers, they are also increasingly bedeviled by the management of all these sophisticated applications. More than ever, they must coordinate with their company’s software developers and IT department to get these applications up and running.

Throw in the number of fragmented customer data sources that each of these siloed applications generate, and this may not be the “Golden Age of Marketing” that some believe it to be – at least not yet.

That’s where tag management comes in. Read more…

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