Why You Should Use A/B Testing to Refine Your Online Marketing

Why You Should Use A/B Testing to Refine Your Online Marketing

For those of us who work in marketing, we know the value of a hunch. That gut-feeling. We use it a lot to brainstorm new campaigns, solve problems, and direct our social media posts. There’s merit to the gut-feeling technique, it’s true. But there’s a downside too – your hunch might not always be right. In reality, it may always be wrong. That’s where A/B testing comes in. Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *