In-Image Ads Can Now Be Programmatic, Too

In-Image Ads Can Now Be Programmatic, Too

GumGum, a company that offers ads appearing inside Web images, is partnering with Xaxis to sell its unusual inventory programmatically. Indeed, whether one is talking about TV, online video, display or mobile advertising, the marketing world is moving toward more automated buying and selling.
Santa Monica, Calif.-based GumGum has worked with brands like LG, Lincoln Motor Company and Cat’s Pride Fresh & Light. To give you an idea about how the vendor’s promos work, Cat’s Pride last year ran overlay ads on cat images for sites ranging from the New York Daily News to GreatPetHealth.com. Per Ophir Tanz, GumGum CEO, such marketers will now be able to build custom interactive-styled ads through a programmatic system that will entail some 2,000 Web sites. Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *