How Brands Should Measure in a Programmatic World

How Brands Should Measure in a Programmatic World

What would measurement mean in the programmatic buying environment? Obviously, programmatic buying is an entirely different process from traditional ad buying. Simply importing traditional measurement processes into programmatic buying will not succeed. What is needed is measurement that fits the workflow of this new process.

In addition, however, actionable measurement in a programmatic environment must: Read more…

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