Report: Global digital advertising spend propelled by ad tech innovations

Report: Global digital advertising spend propelled by ad tech innovations

A new global report from ZenithOptimedia claims digital advertising technology developments are helping to push global advertising market growth to 5.3 per cent in 2014.

The new Advertising Expenditure Forecasts report predicts global ad spending will reach US$523 billion this year, with Internet advertising the fastest growing segment at an annual growth rate of 17.1 per cent. In terms of share, Internet advertising is expected to represent 23.6 per cent of global advertising budgets in 2014, surpassing the combined share of newspapers and magazines for the first time.

Mobile Internet advertising, however, is the fastest growing space. It is forecast to increase by 67 per cent this year and account for 20 per cent of all Internet advertising. ZenithOptimedia expects mobile to climb to 25 per cent in 2015 and 30 per cent in 2016. Read more…

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