WPP strengthens programmatic offer with AppNexus investment

WPP strengthens programmatic offer with AppNexus investment

WPP has invested over $25m to take a ‘significant’ stake’ within ad tech company, AppNexus.

The investment into AppNexus, which was formerly part of the WPP owned programmatic media company, Xaxis, will include the contribution of the use of its Xaxis for Publishers (XfP) real-time buying technology, as well as the financial input.

Staff from XfP will also join AppNexus under the deal in order to strengthen its strategy. Read more…

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