Private Marketplaces Are A Win/Win

Private Marketplaces Are A Win/Win

Private marketplaces are widely seen as a hot opportunity for brands and advertisers. In fact, advertising automation pioneer Barry Lowenthal recently declared that 2015 would be “the year of private marketplaces.” I agree.

Via private marketplaces, marketers are able to target specific audiences they covet and drive the results they seek, while major publishers and apps are able to earn a premium for the audiences they deliver. Better performance for marketers and higher yield for sellers: it’s definitely a win/win. Read more…

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