Marketing Optimization: It All Starts With Data!

Marketing Optimization: It All Starts With Data!

Analytics are only as good as the data you begin with – so it’s important to start with great, complete data!

Data has become the modern-day oracle for businesses seeking wise counsel and deep insights into the lives of their target audiences. Indeed, I sometimes think that Big Data has assumed almost mythic proportions in the minds of marketers who want to unlock the art and science of analytics to probe the hearts and minds of consumers. But you still need to start at the beginning – the quality and completeness of data. It’s that simple. Read more…

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