MediaLink’s Programmatic Consulting; Tim Cook on Data, Again

MediaLink’s Programmatic Consulting; Tim Cook on Data, Again

Tim Cook Vs. Data

Data seems like a dirty word to Tim Cook. In a lengthy interview with Bloomberg, the Apple CEO declares that Apple Pay will succeed where other mobile payment solutions have failed – or at least failed to gain traction – because others didn’t focus enough on the user experience. “I think most of the other people that ventured into this spent all of their time on the front end thinking about how to create a business model, how to collect data, own the data, sell the data, monetize the data.” Perhaps true. Also true: Apple Watches come complete with NFC. In other words, as Business Insider reports, there will be tracking. Read more…

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