The Programmatic Obesity Problem

The Programmatic Obesity Problem

The latest threat to programmatic brand advertising (PBA) is obesity.  Everyone knows America tops the list of obese countries, but we are also contributing to the epidemic facing a fatter programmatic premium market, which threatens our digital fitness and ability to make decisions in real time.  There are many symptoms of our obese PBA marketplace. Let’s take a look at each of them.

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