Vibrant media’s Suite of Native Ad Products Open For Programmatic Business

Vibrant media’s Suite of Native Ad Products Open For Programmatic Business

Native advertising pioneer Vibrant Media is enabling programmatic buying of their suite of unique, native ad placements by officially launching what is already one of the world’s largest scale desktop and mobile native advertising private exchanges. Using both contextual and audience signals, advertisers can now deliver their campaigns through words and images across Vibrant’s premium publishers.

The digital advertising company, which has directly served advertisers and publishers since 2001, began its programmatic beta testing in March 2014 with 600 buyers able to access their premium inventory either through an open marketplace or via invitation only private marketplace deals.

The single trading platform delivers a new convenience to both ad buyers and publishers as it enables native ad campaigns to be deployed at scale across smartphone, tablet and desktop devices. Read more…

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