Automated Ads to Grow to $53 Billion by 2018, Magna Says

Automated Ads to Grow to $53 Billion by 2018, Magna Says

Automated advertising is set to grow by more than 150 percent globally in the next four years to $53 billion as the industry focuses on the Internet, according to industry researcher Magna Global.

The days of ads bought over the phone are fading as advertising agencies and publishers automate the process and use detailed consumer data to target individuals ready to buy, Magna said in a forecast released today. By 2018, almost 40 percent of Internet display ads will be sold on exchanges matching buyers and sellers. Read more…

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