How To Create Hands-Off Display Campaigns That Deliver Results

How To Create Hands-Off Display Campaigns That Deliver Results

There are literally billions of possible combinations an advertiser can choose from to reach a target user, but not every company has the time nor the resources to take a trial-and-error approach to campaign strategy.

For instance, what combination of audience demographics, gender, geographic location, occupation, interests and age range will deliver the most impressions? And, what type of ad works best for a specific target audience?

Even for large enterprises, attempting to answer questions like these is not a smart way to maximize the returns on deep investments in advertising. Relinquishing some control to machine-learning technologies that adapt and evolve over time not only delivers stronger results, but does so more quickly and with fewer wasted dollars than campaigns that lack the help of artificial intelligence (AI). Read more…

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