Havas Claims New ‘Meta DSP’ Is World’s First, Calls It A ‘Programmatic Pure Player’

Havas Claims New ‘Meta DSP’ Is World’s First, Calls It A ‘Programmatic Pure Player’

Havas, a programmatic pioneer among agency holding companies that created both the first agency trading desk and DMP (data management platform), is claiming another first this morning – launching what it calls a “meta DSP.” A DSP, or demand-side platform, is ad tech speak for technology that enables the demand-side (advertisers, agencies or their trading desks) to bid for audience impressions on auction-based exchanges. Havas claims its new version, dubbed Affiperf, is the first to offer brands the ability to do that ‘seamlessly across multiple demand side platforms.” Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *