Programmatic Advertising: Why Tracking and Managing Calls is critical to its Success

Programmatic Advertising: Why Tracking and Managing Calls is critical to its Success

Programmatic advertising’s booming entry into the media buying market has revolutionized the way we can purchase digital advertising. It is projected that by 2018, programmatic will account for 50% of all digital ad sales. The ability to automate your media buying while still driving quality leads furthers the ever-present need to prove and manage the value of your advertising choices. With programmatic a new digital advertising landscape is emerging. Which, tied to the growing number of people who will be viewing programmatic advertising on their mobile devices, will ultimately be directing more calls to your business. Tracking and managing these calls is vital to the success of your programmatic advertising. Read more…

 

Leave a Reply

Your email address will not be published. Required fields are marked *