Programmatic Beating Its Already Lofty Spend Estimates

Programmatic Beating Its Already Lofty Spend Estimates

The big news out this morning in the programmatic space — other than the fact that Advertising Week kicks off, which the Wall Street Journal is dubbing the (Programmatic) Advertising Week — was the updated tracking study from Interpublic’s Mediabrands’ Magna Global unit, which forecasts programmatic media-buying to reach $53 billion in global ad spend in 2018. Read more…

 

Leave a Reply

Your email address will not be published. Required fields are marked *