By: Austin Dicharry
When it comes to advertising there are tons of different aspects to consider. With advertising that reaches every aspect of our lives, it is not more possible than ever for ad fraud to happen. The first step to understanding who is at fault for ad fraud is to understand what exactly ad fraud is.
Ad fraud is more common than you might imagine for several reasons. First off, ad fraud is now more prevalent than ever because of online advertising. Advertising online is bigger than ever and as such, there are now more companies using advertising fraudulently than ever before. The definition of ad fraud is simple enough to understand. First off, ad fraud is any type of advertising that is used to draw in customers with the promise of merchandise, product, or services that they do not intend to deliver. Ad fraud can also mean showing potential buyers that they can have results that are not likely or that are not possible at all. This could be for instance showing a woman that is thin and svelte claiming to have used the product at hand to lose weight when the manufacturer in fact knows that the product does nothing.
There are some grey areas when it comes to who is at fault for ad fraud. In some cases companies claim that the buyer is at fault for not doing better research and other people claim that it is the fault of the company for not being honest. Fraud is in fact a bigger problem than you might realize. First off, fraud is something that has to be very specifically defined in order to be prosecuted. This means that it is the duty of the person filing charges to prove and provide proof that there has been fraud of some type.
On top of proof, the person filing charges must also be able to prove that the claims that were made by the advertising were in fact known to be fictitious. It is important that you take the time to really determine if the advertising that you are seeing is in fact false or if it is just clever. The most important thing that anyone can do when it comes to advertising is be mindful of what they are seeing.
If something seems too good to be true, it likely is. If you feel like a product will not do what it claims, take the time to do some research. In most cases, you cannot take ad fraud to court and get real results. Though it is the responsibility of the company to provide truthful advertising, it is not their duty.