The private future of programmatic

The private future of programmatic

Programmatic advertising is expected to help fuel growth in the U.S. online display advertising marketplace over the next five years from $19.8 billion to $37.6 billion, and the “flight to quality” is a major reason why.

The numbers come from a Forrester report projecting the growth of the U.S. online display ad space through 2019. The report says exchange-based programmatic advertising has gone “mainstream,” and will “seduce an increasing number of advertising and publishers in the years to come.”

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