Video: Non-marketers hold key to programmatic

Video: Non-marketers hold key to programmatic

In an advertising world increasingly fuelled by customer data, who do agencies go to for these vital ingredients? It’s not who it used to be, says Dentsu Aegis UK digital agency iProspect‘s online casino chief media officer.

“Five or six years ago, we were talking about the CIO, CMO and CTO groups merging together and becoming a blurred conversation across each of those disciplines within clients,” Matt Adams tells Beet.TV in this video interview.

Video Here

 

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