What’s the value of premium in the age of native and programmatic?

What’s the value of premium in the age of native and programmatic?

digital landscape changes so quickly that even those of us on the front lines can be caught off guard.

What’s certain is that today’s advertisers are striving to find the balance between art and technology, and as publishers it’s our job to make sure the pendulum doesn’t swing too far toward automation, sacrificing creativity as a result. Read more…

 

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