Kellogg pushes programmatic creative

Kellogg pushes programmatic creative

Programmatic advertising campaigns can be creative in nature alongside offering certain other efficiencies to brands, according to a leading executive from the Kellogg Co.

Jim Kiszka, senior manager/digital media, North America, at the Kellogg Co., discussed this topic while speaking at MediaPost’s OMMA RTB Conference, held as part of Advertising Week 2014.

“Programmatic can be creative,” he told the event delegates. “It’s about the mindset … when you go into programmatic – and when you start to talk about it, when you think about it.” Read more…

 

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