Expert’s advice to better use programmatic

Expert’s advice to better use programmatic

BizReport

One of the biggest trends in programmatic ad buying is actually growth in two verticals: video and mobile. Over the past year there has been a sharp uptick in both video and mobile programmatic buying. With more consumers using mobile to engage and shop and with more people watching time shifted or online-only content via mobile devices, it makes sense.

Why programmatic? Because of both the buying abilities and ad creation options.

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