Programmatic Predictions: Big Spenders, Big Suprises

Programmatic Predictions: Big Spenders, Big Suprises

Programmatic isn’t slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014.

Q4 is here already, at exactly the same time it was here last year – but programmatic spending is going to shake thing up a bit. Last year, programmatic had more of a stigma and hesitancy surrounding it. Big brands did not have as much confidence that an automated buying system would safely deliver their message to the right audience eloquently. Flash-forward to today, and the industry has done a great job educating and proving what a powerful mechanism programmatic is, if done correctly. Programmatic does not show any signs of wavering. Read more…

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