How to start measuring your Internet marketing performance

How to start measuring your Internet marketing performance

Business2Community

You might have a killer digital marketing strategy that covers every content channel and speaks directly to each of your buyer personas, but plenty can still go wrong during the implementation process. Unfortunately, far too many marketing campaigns fall prey to a lack of attentiveness or responsiveness on the part of their stakeholders.

Ensure that yours does not meet this fate by carefully measuring its performance, identifying potential areas of weakness and applying the appropriate fixes before any problems become overwhelming. Read more…

 

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