Millennial moms are advertisers’ best bets

Millennial moms are advertisers’ best bets

Baltimore Business Journal

Attention advertisers: If you want to get the most out of your mobile advertising spend, go after Millennials. Specifically, Millennial moms.

A new report by Millennial Media and marketing consulting firm Ansil shows that mobile devices play a significant role for women between ages 18 and 34 when making decisions about what to buy. Millennial moms spend 76 percent of their digital time on mobile devices. More important is what they’re looking at on mobile devices — at least half the time they’re browsing retail products and researching purchases. Read more…

 

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