Tuesday 24th October 2017
24-Oct-2017
THE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over The Digital Ad Market

THE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over The Digital Ad Market

Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share of ad spend.

new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over 33% of U.S. digital ad sales, or $18.2 billion in 2018, up from just $3.1 billion in 2013.

In the report, BI Intelligence looks at all the numbers and explores the drivers of programmatic adoption.

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Here are some of the key takeaways from the report:

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