Nexage Introduces Retargeting Capability on the Nexage Marketplace

Nexage Introduces Retargeting Capability on the Nexage Marketplace

AOL and Criteo Among First to Leverage Functionality to Expand Mobile Reach

BOSTON, MA–(Marketwired – Oct 15, 2014) – Nexage, the premium mobile programmatic marketplace, today announced the ability to support advanced mobile web retargeting, fulfilling the strategic goal of engaging consumers as they move throughout their day. This functionality creates extraordinary value for publishers with mobile web properties, enabling them to tap into retargeting spend.

The consumer shift to mobile is disrupting advertising. In response, agencies and advertisers are now moving more and more budget to mobile. The challenge is that the tools and processes that they rely on in desktop, such as a universal, persistent cookie, were not available in mobile. Read more…

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