It takes incisive planning and creativity to make programmatic machines do the right thing

It takes incisive planning and creativity to make programmatic machines do the right thing

LondonBlog

RTB holds a lot of promise as the buying mechanism to action for programmatic campaigns, as long as you know your audience well and can slice and dice them.

That was the main lesson from my chat at Tuesday’s MediaPost OMMA London RTB event when I was fortunate enough to be joined on stage by Matt Bushby, Marketing Director at DC Thomson’ Family History and Ross Barnes, Managing Director of the m/Six agency. Read more…

 

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