The Wall Street Journal
Automated or “programmatic” display ad spending in the U.S. will grow 137.1% in 2014, representing $10 billion in total spend or 45% of the US digital display ad market, according to new predictions by eMarketer.
By 2016 over $20 billion worth of ads will be purchased through programmatic ad systems, eMarketer reckons, accounting for 63% of all ad dollars spent on digital display ads.
“2014 has proven a pivotal year, and with the majority of infrastructure now laid and testing well in progress, we’ll see programmatic ad spending explode from 2015 into 2016,” said eMarketer analyst, Lauren Fisher, in a statement explaining the numbers. Read more…