Video: Data is essential to programmatic

Video: Data is essential to programmatic

Beet.tv

Even if it isn’t quite “the new oil”, data is becoming more and more important to the new era of advertising targeting.

“Data is absolutely the most essential foundation piece of programmatic,” MediaVest advertising technology and platforms SVP Oleg Korenfeld tells Beet.TV in this video interview.

“You cannot efficiently and effectively buy media if you don’t understand who you’re going after, programmatically.

 

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