By: Austin Dicharry
Without a doubt, hackers are a threat to company security. A recent security breach at Home Depot resulted in information being stolen from 56 million customer credit cards. Even in the wake of the iCloud celebrity photo leak, hackers can still use iPhone photographs stored on iCloud. Nothing on the cloud is spared, including Snapchats. The Daily Beast recently confirmed that 90,000 photos were stolen. If data management platforms stay “as is,” online privacy will continue to remain an illusion.
Data management platforms need to keep in mind that cloud-based security is a matter of constant vigilance. Implementing good security solutions is a step in the right direction and just makes good business sense. Protecting internal data is the first priority. While businesses want to give employees easy access to company information, the data that is accessible via the cloud must also be protected. As seen in the case of Home Depot and iCloud, protection is only as good as the sign-on procedure. Simple password-based systems just don’t work. More sophisticated systems are needed for adequate protection. Biometrics and two-factor authentication are much more effective.
Protecting customer data is highly important for data management platforms. The episode at Home Depot seriously damaged credibility with customers and violated data privacy laws. If data management platforms would use data loss prevention software, this would prevent hackers from accessing critical data.
With more and more brands using real-time analytical insights, automated advertising, retargeting and programmatic advertising via mobile devices, the platforms need to provide a mobile business intelligence strategy with a high level of security. With mobile device management software that protects data by encryption and other configuration settings, the device can be wiped clean in the event of theft.
Malware compromises company productivity and also leads to security breaches. Every cloud-based environment should be equipped with software that is always on the watch to detect and prevent malware attacks. Data management platforms need to have systems in place that can automatically be updated.
If there’s anything to be learned from the recent security breaches with Home Depot, iCloud and SnapChat, it’s the knowledge that the current security strategies just aren’t enough. It’s time for data management platforms to up their game.