Creativity and Data: Can’t We Just Be Friends?

Creativity and Data: Can’t We Just Be Friends?

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Marketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel at the right time.

Creativity used to be the secret sauce of business success. Just several years ago (2010), an IBM global survey of 1,500 chief executives (CEOs) identified creativity as the number one “‘leadership competency” of the future.” In response to new links between creativity and economic success, starting with the famous “Marshmallow Test,” nations around the world increased efforts to integrate creative thinking at the earliest stages of childhood development. “Ideation” became an important marketing buzzword. Read more…

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