Diane Milner is a marketing manager at NOAH Technologies Corp., a manufacturer of high purity and high technology chemicals for research and production. She recently took a foray into programmatic advertising.
Programmatic advertising, which is the growing prevalence of marketing automation, data mining and the cloud, is actually changing the world in her opinion.
Diane Milner believes that it is a positive direction for advertising, making it much easier for companies to promote their brand.
The media constantly touts that programmatic advertising is ‘disrupting’ the world of advertising buy causing marketers all over the world to quake with the emergence of real-time bidding.
However, Diane begs to differ. “It’s not really disrupting anything.” After all, marketers are just doing more of what they do best: targeting and communicating. But she does believe it is affecting our culture as an industry.
It’s “affecting us for the better.” The ads are “no longer random, but matching customer needs and behaviors.” Diane is happy that marketers are making more concerted efforts to give their audiences what they actually want.
This marketing manager is enjoying her programmatic campaign. It puts the drool-inducing ‘deliciousness’ of her products right in front of her customers, like the Olive Garden billboards she admires. She has expressed that she is naturally interested in any content that quickly captures our attention and produces an emotional, even instinctual response.
Diane Milner is genuinely excited about the future of her programmatic campaign which is generating more and more business through her targeted ads and whatever else may lie in store.